Privacy Policy of Emma Westfield
This Privacy Policy describes how your personal information is collected, used, and shared when you visit EmmaWestfield.com or make a purchase.
PERSONAL INFORMATION COLLECTED
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the web pages or individual products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information." We collect Device Information using the following technologies:
-
Cookies: Here is a list of cookies we use. We have listed them here so that you have the option to choose whether to allow them or not.
- _session_id: A unique session identifier that allows Shopify to store information related to your session (referrer, landing page, etc.).
- _shopify_visit: No data retained, persists for 30 minutes since the last visit. Used by our website's statistics tracking system to record the number of visits.
- _shopify_uniq: No data retained, expires at midnight (depending on the visitor's location) the next day. Counts the number of visits to a store by a single customer.
- cart: A unique identifier that persists for 2 weeks, storing information related to your shopping cart.
- _secure_session_id: A unique session identifier.
- storefront_digest: A unique identifier that is undefined if the store has a password; it is used to determine if the current visitor has access.
-
Log files: Track activity on the Site and collect data such as your IP address, browser type, Internet service provider, referring and exit pages, and timestamp data (date and time).
-
Invisible pixels, tags, and pixels: Electronic files that record information about how you browse the Site.
Furthermore, when you make or attempt to make a purchase through the Site, we collect certain information about you, including your name, billing address, shipping address, payment information (including your credit card numbers, email address, and phone number). This automatically collected information is referred to as "Order Information." When we use the term "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
In general, we use the Order Information we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud;
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information (particularly your IP address) we collect to help us screen for potential risk or fraud and, more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to evaluate the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties who help us use it as described above. For example, we use Shopify to power our online store – you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights.
BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing messages we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/?c=3&lang=en.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a "Do Not Track" signal from your browser.
If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact information below. Additionally, if you are a European resident, please note that we process your information to fulfill contracts we might have with you (for example, if you place an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please also note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at contact@emmawestfield.com, or by mail at the following address:
Emma Westfield
85 Meneage St, Helston, Cornwall, TR13 8RD, United Kingdom.
